Tamdeen Group of Companies, a leading Kuwaiti company in the fields of real estate development, investment and entertainment expands into fashion, lifestyle and luxury acquires 3oud, a web publication founded in 2015 by Zainab Alabdulrazzaq, its editor in chief, who has been re-appointed to the same position by Tamdeen. it is a prominent and distinctive digital platform that specializes in everything that concerns Gulf women from the latest news of fashion, beauty, makeup and the latest news of Gulf designers and celebrities.

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Through the inclusion of 3oud.com, the Tamdeen Group aims to promote and support digital media in Kuwait and the region and keep pace with the technological boom in the fashion world, as the group has long experience with many luxury brands for fashion and lifestyle. It is also expected that the website will gain more visibility and popularity in the Arab Gulf countries and the Middle east after this step.